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Game Economy Designer Game Economy Designer
Solicitud creada hace 6 años España Madrid, España Madrid, España
As a Game Economy Designer, your responsibility is to understand how a game works as a service for its customers and project how customers behave. You are expected to improve each game’s financial performance by identifying and developing the purchase drivers in the game economy context. You will also provide constant data-driven recommendations on design, tuning and pricing. To do this, pre-release, you’re able to design the virtual products a game will offer, define metrics that allow you to individually measure their impact on a given title, and work closely with the development team to see designs refined and metrics implemented. Once the game is launched, you’re able to analyse the collected data and report which are the performing/underperforming aspects of the game economic model, why, and provide solutions to Gameloft management. Your day to day duties include: • Defining virtual products and their statistics with the development team, and project how each change modifies game dynamics. • Identifying the potential sale drivers for the different product categories in the game economy, defining the key points of exposure for those drivers. • Balancing virtual products – identifying needs, relationships, life-cycle and streams of availability. • Managing pricing – create specific price point roles and implement selling strategies for key consumers. • Regularly providing user feedback and stat/price point tuning to the development team based on play-testing, both during game development and post-release. • Analysing the evolution of defined metrics to spot both, monetization bottlenecks and facilitators, and suggest game design improvements or enhance the customer experience accordingly. This is a position requiring a mix of strong economy and marketing knowledge with passion for analytical game design and the emerging free-to-play business model. Skills: • Strong sensitivity to gameplay and game design, understanding how to build needs and emotions in the context of a game. • Strong analytical and formal thinking, able to break problems down in their key variables and identify the relations between them. • Strong econometrics skills, able to model problems into quantitative systems, and draw qualitative conclusions out of quantitative data. • Statistic knowledge, able to formulate ratios and indexes specific to each game, identifying specific weaknesses and strengths in its economy design. • Strong marketing knowledge, able to formulate adequate selling strategies to improve the financial performance. • Understanding of client/server architecture and data collecting pipeline and mining Requirements: • Graduate degree in Economics or BA, preferably specialized in Marketing or Strategic direction. • Mastery of Excel. • Advanced understanding of SQL. • Deep, up-to-date knowledge of the free-to-play market, both web-based and on smartphones. • Passion for games on all existing formats: board games, card games, sports, paper RPGs, gambling, all genres of videogames with special focus on MMOs and competitive games. Pluses: • Previous experience in econometrics / data mining. • Experience in community managing, marketing or product manager. • Previous experience as game designer, social designer or gambling designer.