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SEA Marketer SEA Marketer
Solicitud creada hace 5 años España Barcelona, España Barcelona, España
Are you passionate about languages and travel? Are you a results-focused team player? If you are ready to get involved, a new professional challenge awaits you at ESL. The company As a leading study abroad agency, ESL has been organising language courses abroad in Switzerland and throughout the world since 1996. Our presence is international, with more than 46 sales offices in Europe, Oceania and Latin America. Beyond linguistic, cultural and geographical borders, we have helped thousands of students make their goal of learning a language and discovering the world a reality. For the fourth time since 2010, ESL was voted Star Study Abroad Agency in Europe at the 2015 STM Star Awards. This prestigious award results from the votes of hundreds of language schools around the world and rewards the quality work and efforts provided by all of the ESL staff. Job overview For our office in Barcelona we are seeking a junior SEA Marketer to cultivate and grow our online presence. Reporting to the SEA Strategist, you will assist in the planning, execution, analysis, and optimisation that will drive traffic to the ESL portfolio of websites and increase conversion amongst the websites’ visitors. You have an excellent working knowledge of Google Analytics and AdWords, both search and display, besides knowledge on other acquisition channels and tools. Main tasks • Assisting with the overall growth for leads and audience for digital channels, mainly SEA but also Remarketing, Display, Social Media Advertising and Affiliation, based on a strict budget control. • Work with the online marketing team to optimize ROI of all paid digital marketing by measuring, managing, and analysing performance of campaigns. • Provide on-going analysis of paid search campaigns, visibility and traffic metrics. • Analyse client audience, competitors, market and trends to improve optimisation. • Be the point of contact with country sales managers for punctual bannering deals. • KPI’s monitoring, reporting and analysis of results; detect issues and propose improvements. • Assisting on the creation of marketing materials (banners, e-mailings, landing pages) working closely with Graphic Design and Web teams. Your professional skills • Fluency in German and / or French (native speaker preferably) and English is a must. • 2+ years of experience in digital marketing, with an emphasis on Google AdWords managing multilanguage accounts. • Proven experience in managing multilingual campaigns across Google, Yahoo and Bing. • Deep knowledge of online digital acquisition channels and performance display. • Deep knowledge of Analytics, Tag Manager, Merchant Center and Facebook Business Manager. Ability to learn and use new digital tools and platforms. • Very strong skills in Excel and office pack. • Performance and KPI driven. • Ability to work in an international environment. • Ability to work autonomously; good trouble-shooter. • Strong in teamwork. • Accomplished range of skills from creativity to detailed operational execution. • Knowledge of A/B testing tools and methodology will be a plus. Place of work: Barcelona (Spain) Start date: ASAP Reference: ESL_SEA Type of contract: 12 months fixed term contract (prospect of a permanent position) Activity rate: Full time