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SEO Specialist SEO Specialist
Solicitud creada hace 8 años España Barcelona, España Barcelona, España
EU Business School (EU) is an international business school with main campuses in Geneva, Montreux, Barcelona and Munich. We offer various programs at the bachelor's (BBA/BA/BS), master's (MBA/MSc) and doctoral (DBA) levels. We offer this full-time job position at our offices in Barcelona. As SEO specialist, you will be responsible of the global EU Business School websites organic positioning strategy across the Google & Bing Search Engines. Responsibilities: • Responsible of EU Business School group’s websites international visibility across the Google & Bing Search Engines (SERPs, maps, images & videos) • Control over EU Business School websites organic traffic to identify trends, evolution and opportunities. • Control and benchmarking of competitors’ organic positioning. • Consolidate a solid international SEO strategy based on a selection of Keywords part of the DNA of the company. Increase non branded organic traffic by identifying conversion and long-tail keywords. • Work closely and with our Paid traffic specialist for performing ongoing keyword discovery, expansion, identifying trends and opportunities. • On-site optimization: site structure optimization, URLs, texts and titles, metas, graphics, internal links, structured data markup, etc… • Off-site optimization: Indexation, linkbuilding techniques and revision/optimization of the current external links in our partners’ websites. • Collaborate with Communications department to grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO for a continuous improvement of our Content Optimization Strategy for new contents /media and existing pages. • Understand competitive landscape and identify new opportunities for further channel expansion, size potential impacts, and communicate recommendations to Management • Responsible for generating and analyzing weekly and monthly SEO reports Qualifications & Experience: • +3 years of proven SEO experience and passionate about online marketing • High level of English (minimum TOFL level) or native in English preferably. • Experience with Google and Bing’s services, including Analytics, Webmaster Tools and Google’s Keyword Tool • Experience using SEO tools as MOZ, SemRush, Raven tools. • A deep understanding of mobile strategy and how it relates to SEO • Knowledge of HTML, CSS, database-driven websites. Wordpress management and optimization. • Excellent verbal and written communication. • Willingness to assist on other Marketing related tasks. • Ability to work and prioritize multiple projects simultaneously • Strong analytical thinking. Results-driven, organized, and self-directed • The ability to deploy an effective local and long-tail search strategy